Signal by TAXI

Our Team

Dave Watson

Scott Beffort

President, North America

Scott is an accomplished strategic thinker who propels organizations by designing smart solutions. Intensely passionate about creating positive change, he brings a unique skill set garnered from his experience across the consulting, not-for-profit, government, and private sectors. In addition to his degree from Western University, he holds certificates from the University of Toronto (in Alternative Dispute Resolution) and the Ivey School of Business. He finds balance in swimming, cycling, wine, and being a dad.

Scott leads the strategic charge on behalf of all Signal clients; uncovering their brand’s purpose and effectively connecting it with the audiences they care about the most.

Dave Watson

Joyce Ho

Head of Client Services

Joyce is an Account professional who has led integrated 360º campaigns for clients ranging from telecommunications to pharmaceuticals to consumer packaged goods. She brings a strong understanding of Signal’s strategic process, a love of branding and design, and extensive production experience across print, digital, and broadcast. Joyce has a natural ability to manage and collaborate with clients, partner agencies, and internal teams. When not keeping her projects and her team moving and on track, Joyce is planning her next trip. As an avid traveler, she has backpacked through 46 countries - only 149 to go!

Dave Watson

Kelsey Horne

Executive Creative Director

As an internationally experienced Creative Director with cross-functional brand and client insights, Kelsey brings a proven passion and dedication to his craft. He has created strategic world-class work at various top-tier agencies from around the world for brands such as United Way, Black Lives Matter, Heineken, Netflix, Volkswagen, Subway, WestJet, Tim Hortons, PC Financial, Kraft Canada, GM, YWCA, WWF, Rethink Breast Cancer.

Over his 15 year career, his work has been consistently awarded internationally by The One Show, D&AD, Cannes, Clio Awards, Communication Arts, The Art Director’s Club of New York, Archive Magazine and almost every show in Canada including The Advertising Design Club of Canada, Cassies, Marketing Awards, and Applied Arts.

Along with industry recognition his work has been covered by various media outlets such as BuzzFeed, Chicago Tribune, Mashable, Uproxx, CBS, Bored Panda, Metro UK, Huffington Post, CBC News, The National Post, The Toronto Star. Throughout his career, Kelsey’ strategic and collaborative approach has helped build and grow brands from the small and local to the big and national.

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