Signal by TAXI


Louisville Slugger

With the launch of the new Z-3000, a premium quality and top-of-the-line bat from Louisville Slugger, we needed to find a way to increase awareness and generate sales. We built a Z-3000 batting-simulator web experience that connected a player’s smartphone and web browser in real-time. On launch day, the game directly led to 23% of the limited supply of Z-3000 bats being sold in stores across Canada.